Social Media Marketing
Social media marketing or Social Media Optimization refers to the process of improving website visiters or attention through social sites. SMM programs probably center on efforts to create data that attracts attention and encourages readers to share it with their social media network. A business message spreads from one viewer to other viewer and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the company itself. Hence, this form of social marketing is driven by word of mouth, meaning it results in earned media rather than paid media.
Social media marketing has become a platform that is easily accessible to anyone on the web. Increased communication for company fosters brand awareness and often, improved client services. Additionally, social media serves as a relatively inexpensive platform for company to implement marketing campaigns.
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